You can make your ecommerce business competitive and successful by putting in place effective ecommerce shipping strategies. The most successful business owners utilize strategic shipping options so they can differentiate themselves from their competitors and increase their profit margins. It would require proper coordination of multiple teams within the organization, from your marketing team up to your fulfillment team. By creating an efficient and effective shipping strategy for your ecommerce business, you can ensure a positive trend in your business, but ensure that everyone knows their role in the process.
It is important to assemble the right team in your organization to implement the ecomemrce solution effectively for a more successful ecommerce business. It is important to set your clear goals. Are you planning on increasing your revenue? Do you want to penetrate the international market? The short-term and long-term goals of an ecommerce shipping strategy aim to increase conversions, average order values, expand the target audience, decrease costs, and improve the overall operational efficiency. The most important things to consider when it comes to ecommerce shipping are the product size and weight, shipping destinations, and shipping options. You have to put in place easy-to-understand shipping promotions like free shipping over $150 or $10 shipping per item. Breaking your products into groups and concentrating on getting their dimensions and weights for the largest or the heaviest 20% and lightest or smallest 20%.
Based on studies, the top options for ecommerce shipping include free shipping, same-day delivery, free in-store pickup, and LTL frieght carriers. The top ecommerce shipping strategies include free shipping, flat rate and table rate shipping, carrier’s live rates, and alternative and mixed strategies. Free shipping should only be considered if you’re making more sales or enough sales to cover all shipping costs.
You might as well offer flat rate or table rate shipping to prevent facing the challenges of free shipping options. For instance, you can offer something life, $5 shipping regardless of order value. You may charge depending on the subtotal of the order such as $10 for orders up to $150, or free for orders over $200. Go for the best shipping rates to offer to your customers through the most trusted and reputable carriers such as UPS, USPS, FedEx, or DHL. Mixed and alternative shipping strategies are the most popular type of ecommerce shipping solution used today.