How to Create Unique Content For Wellness Blogs
If you want to grow your wellness blog and improve traffic and user engagement; you must prioritize on creating quality content. Just as the rate of obesity cases has been on the rise, so has the number of the wellness blogs. With millions of great bloggers in the world, the competition is high.
Fortunately, everyone has a place in this crowded marketplace. In 2015, the industry was at $3.72 trillion, and it is getting stronger every other time. It has endless opportunities for both businesses and the customers.
The key to success in this industry is setting you apart from the competition. Nowadays people are tired of reading the same old stories on how to lose weight or get a healthy skin. People are in search of facts and interesting information.
You can build or destroy your marketing efforts with what you post online. Without quality content, you will be wasting your time as users will not find your blog on the search engines. Here is how you can create great content for your wellness blog.
Write Catchy Headlines
The first thing that people see when your blog pops up in their search questions are the headline. This is why you need them to be catchy and interesting.
According in a 2011 report, headlines that contain odd numbers are 20 percent more likely to get clicks than those containing even numbers.
Go for Long-Form Content
Wellness blogs cover a wide variety of topics from beauty to hair loss and general health. This offers you with a world of possibilities when it comes to content writing.
The most popular post on Google have 1,140 to 1,285 words. This is referred to as the long-form content and ranks higher that the average posts of 500 words. It allows you to discuss a topic more deeply and put in more keywords. This leads to more traffic and backlinks which in turn boosts your SEO efforts.
Incorportae Relevant Keywords
In general, wellness blogs target one or more niches such as skin care or weight loss. Use keywords that are relevant to that niche. If, for instance, you are blogging about fitness use keywords related to sports supplements, exercise or fat loss. Use Google’s Keyword Planner to research your options.
Include a Call-to-Action
Every the post must end with a call-to-action. Include what you would want your readers to do next, whether joining your email list or downloading an eBook.
For instance, if you write about stroke medications, end your post with learn more about Eliquis or any other drug you have covered. This will help the readers get more information on the topic covered.
Include Images and Videos
Blog content involves more than just text. Popular wellness blogs feature quality photos and actionable videos. Most likely, people will watch a how-to video than reading the text.
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